Marketing

Hendrik are you serious in studying Marketing?
`Yes. I want to know about marketing. I am sick of trying to launch a project but I do not have the skill or knowledge in how to approach marketing. So, here I am
He he ho ho

A fair question. How hard should you work? The answer is,  you need to work not harder but smarter. You have to work hard anyway if you wish to achieve a goal, but the answer will include you need to work smarter, and one of the ways to work smarter is to get the information you need to develop the skills that will help you get the job done.

There is a great book called Introduction to Marketing that was written by Susan Dann and Stephen Dann. Published by John Wiley & Sons Australia, LTD. 2002.

Chapter 1 is titled
Philosophy, strategy and tactics: overview of marketing.
A definition of what marketing is:

Marketing is a process, that is an ongoing process. In other words you do not say, `I have completed the marketing'
Marketing requires planning. It requires forethought, preparation and a plan.
 Marketing is involved from design and delivery. Four pillars of marketing are: The conception, pricing, promotion and distribution of products.
 Marketing involves ideas, goods and services. The idea is to find out what people want, then the production is tailored to develop goods that people want.
Not to think of a product, then produce it and then convince people to buy it. That is called Sales Orientation
 Marketing creates exchanges.The means both the customer and the company receive some benefit from the transaction.
 Marketing satisfies individual and organizational objectives. It should be that there is mutual value benefit for producer and customer.
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More tomorrow.

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